Sweden
Norway
We travel to explore new
places. Driven by a longing
for beautiful surroundings and
unexpected, exciting
experiences. To simply be
together and escape the
everyday.
Welcome!
Deciding where to go on your holiday can be difficult
sometimes. We make our decision based on many
different factors and with regards to who we are,
who we are travelling with and our budget. A friend
might have been talking about a trip, which gets you
interested in going there as well. Perhaps you get tips
and ideas from a travelling article in a magazine,
on the web, Facebook or other social medias.
Surprisingly enough, the trip of a lifetime might only
be a stone’s throw away. Roughly an hour’s flight fol-
lowed by a car ride, or maybe a road trip, arriving via
the Öresund Bridge or catching one of the numerous
ferries that will take you to Norway and Sweden.
Regardless of how you choose to travel, the
adventure or the tranquillity, the amazing food, the
stunning scenery and everything else that you have
longed for await you.
WE WANT TO INSPIRE
you to visit our part of the world.
We dare say that a trip to Sweden and Norway can
enrich you in ways that few other places can. If you
enjoy the outdoors, you will not be disappointed.
Värmland and Hedmark offer completely unique
4 | NATURALLY
TRANSLATION: Ida Stefansson
PRINT: Flisa Trykkeri AS. Environmentally friendly print.
The magazine Naturally depicts experiences in Värm-
land, Sweden, and Hedmark, Norway. The magazine is
produced by the Interreg project Export 4 Seasons, led
by Region Värmland and Hedmark County Council.
For more information, please go to visitvarmland.se and
hedmark.org.
TEXT: KATARINA AVERÅS. Creator, communicator and
writer running her own company. Worked ten years as
a daily press reporter. Eight years as a copywriter at
an advertising agency. Today works as a freelance and
consultant. Katarina is genuinely interested in people
and relations, society and business ideas. Each meeting
fascinates her, none is ever forgotten. Researching for
traveling articles has inspired many of her own outdoor
adventures.
PHOTO: ØYVIND LUND. Started out as a press
photographer. Been working as a freelance photo-
grapher for 15 years, with varied assignments
in both press and advertising. Swedish-born Norwegian
who switches effortlessly between the languages and
traditions of both countries. Growing up, he went on a
lot of road trips with his parents around Värmland and
Hedmark. Nowadays he often exclaims: “We should
have made more stops.”
DESIGN: TIN WIGELIUS. Freelance graphic designer
and illustrator with extensive experience and great love
of papers, periodicals and magazines. Practices yoga,
cannot get enough of snow and is thinking about taking
part in a hunting course for women with Laila Sjøli at
Sylli in Rendalen, Norway.
EUROPEAN UNION
EuropeanRegional
DevelopmentFund
